Client work
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The founder of Ljung – holistic wellbeing contacted me to design the brand identity and business card.
We started with the concept she wanted coming across. Sweden, her original country, has a strong tradition within the concept of holistic wellbeing and the importance of the mind and body connection.
Colour combination of for full colour logo and illustration, research.
She therefore felt very strong about the name: Ljung in Swedish means heather and the plant itself is the national symbol. You can find them everywere along the coasts or deep down the countryside and they are very much part of Swedish spirit.
The study started with researching on colors: rich shades of gold and stone are paired with pink from the flower of the heather plant.
Futura inspired font gives the timeless elegance needed.
