Branding | a map

Branding is a complex process: this is a visual map that summarises What, Where, When and Why it is important for the future of the businesses

Branding: What?

Brand-Infographic Social

videos

original content

images

Brand-Infographic Video

logo bumper animation

original content

company personality

Brand-Infographic In House

signage

office space

office atmosphere

WHERE

Brand-Infographic Print

business card

internal documents

letterhead

style guides

brochures

flyers

Brand-Infographic Responsive

images

newsletters

emails

internal documentation

slides

website

original content

company images

your brand will need a long time before it will be remembered

a person needs to see the brand at least 15 times before remembering it

if you start to feel your brand a little boring you are probably doing right
WHEN
so you need consistency across the media

in a competitive world you need to stand out of the crowd

WHY

your brand and identity is directly connected with your company’s ROI