Datchet Consulting | Re-Branding

Datchet Consulting, based in the UK, requested that we update their branding, highlighting their distinctive expertise.

Client work

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Datchet-home

“The grass is rarely greener on the other side, but it is longer near the fence, and Datchet Consulting is about life along the boundaries.”

Terry Young, Director

Datchet Home

Datchet Consulting approached us to reorganize their website, maintaining it on SquareSpace for continuity and initiating a rebranding effort. Following a thorough audit, we opted to minimize changes to the color palette while focusing on highlighting the essence of their unique core business.

Datchet Consulting focuses their expertise in the valuable area that lies between Healthcare, Academia, and Industry.

A pivotal insight emerged from a noteworthy statement by Prof. Terry Young, which we deemed highly significant. Drawing inspiration from this, we introduced a bold green hue, symbolizing the vibrant grass everyone aspires to have.

Quoting Terry Young, Director: ‘The grass is rarely greener on the other side, but it is longer near the fence, and Datchet Consulting is about life along the boundaries.’

Our guiding philosophy is that different sectors can glean valuable lessons from one another, fostering an environment ripe for innovation, collaboration, and efficiency.

Website before re-branding
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Datchet - old
Datchet - old 2
Datchet - old 3
Datchet - old 4

Since the company was relatively new, it was important to highlight the idea of continuity.

The two main addressed problems with the communication were -hyracity of communication and -Lack of visuals to show the meaning and value of Datchet’s services

HIRACITY OF INFORMATION has been addressed with analysis of Typography and Colour pallette, introducing concepts of contrast and accents.

VISUAL COMMUNICATION was created with extensive use of ad-hoc icon and research of beautiful photography.

Datchet - colour pallette
Datchet - icon accademy
Datchet - icon heathcare
Datchet - icon industry
Datchet - icon ethics
Datchet - icon collaboration
Datchet - icon iter
Datchet - blog
Datchet - blog