Infographics help to share information about complex content in a more clear manner, to, therefore, take more reliable decisions. Also because they make difficult subjects more exciting, they get people involved on what sometimes could look colder and dull.

Self produced work

Infographics Why?

you will remember of 10% of written content

in average you will
remember 10%
of what you read

70% of your sensory receptors are visuals

70% of all your
are in your eyes

90% of information are visual

90% of what
trasmitted to the brain is

because we are

visually wired


publisher using infographics grow traffic 12% more

publishers who use
infographics grow in
12% more
than those who won’t

images on Facebook are 200% liked more than text

images are
200% more
liked over text, on

Infographic search on Google

in 2 years infographics search on Google have grown by 800%

in just over 2 years
search volumes
have increased by over

Infographics help to share complex content in a more clear and exciting way.
Also, infographics support people on taking more reliable decisions.

Here you can find some of the sources and resources that helped to develop the essential Visual Thinking for infographics:

Information is beautiful | Book packed of interesting infographics regarding our life

Infographics Designers’ Sketchbook | How do designers arrive to the their solutions?

Ways of Seeing | First published in 1972, painter and critic John Berger’s book.

Rulebook for Arguments | How to be convincing: a set of reasons or evidence in support of a conclusion

Information graphics | XL collection of infographics: XL collection of infographics of graphs, maps, stats, and diagrams